Mapped inventory by visitor intent
The mall network grouped screens by movement pattern, dwell time, and commercial context so campaign planning could go beyond simple location names.
Retail & Malls
Mall media network
A mall media network used AiVii to turn entrance, atrium, and food-court screens into audience-aware campaign inventory with clearer sponsor reporting.
AnalyseTargetEngageDigitopia
Multi-zone retail destination
Analyse, Target, and Engage working together
3x
clearer sponsor reporting
12
screen zones mapped
Live
audience-aware playback
AiVii approach
Added audience and screen intelligence
Analyse gave the team a cleaner view of screen performance, audience context, and zone-level trends for sponsor conversations.
Connected targeting with engagement
Target helped align creative to audience moments, while Engage created sponsor journeys that could capture participation from high-intent visitors.
Campaign flow
From screen attention to measurable action
Entrance awareness
Brand creative introduced the offer while visitors entered the mall.
Atrium reinforcement
Context-aware playback kept the campaign visible in high-footfall zones.
Food-court action
Interactive prompts encouraged scans, reward claims, and enquiries during dwell time.
Sponsor reporting
Performance was packaged by zone, screen group, and interaction signal.
"The difference was moving from screen playback to a story sponsors could actually understand."
Results
Easier to prove, optimize, and repeat
Clearer proof of media value
Campaign reports moved beyond playback confirmation into zone-level audience and engagement evidence.
Better placement decisions
The team could compare zones and recommend media slots based on actual campaign context.
Higher sponsor confidence
Sponsors had a stronger reason to renew, expand, and test premium screen packages.
Media and platform layers
What powered the story
Audience dashboard
Analyse zone reporting
Campaign decisioning
Target media context
Retail promotion
Offer creative at screen level
AiVii stack
The system behind the campaign
Analyse
Audience, screen, and campaign reporting.
Target
Context-aware media and offer decisioning.
Engage
Interactive scans, claims, and lead capture.
Operate
Repeatable rollout, learning, and optimization.
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